Just when you thought you knew how to market your company, along came social media and the millenials!
How do you reach these consumers when you’re from a different generation and your tried-and-true print and direct mail campaigns are no longer effective? If you can’t hire a media company to manage your social, you should at least learn the basics and engage the support (or even the know-how) of your own employees to help grow your social presence.
These tips will help get your social engine up and running:
Post regularly, but not repetitively
Don't try to do too much
Show before and after shots of your work
Get your friends and family to follow you and help spread the word
Respond to both positive and negative comments from customers