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When customers are shopping around for an HVAC professional, they will gather information from friends and colleagues, they will talk to any number of HVAC service companies, and they will try to make an informed decision about who will do the best job. You might think your job, in selling your services, is to educate the customer. So reports Contracting Business.
What happens is you might “technicate” your prospect and lose the sale. According to the HVAC Tech Daddy, the more important part of your job is making your potential customer feel confident that you offer professional, competent services—and that you will deliver on your promises in their best interests (which of course, you will).